I've just been turned down by a company who runs focus groups as being too old to take part. Apparently, if you're over 50, you don't have an opinion - or at least not one the marketers care about.
This particular survey was for testing out new TV pilot shows - "But I watch loads of TV," I protested. Not good enough as I'm not deemed to be a big spender on all the products that might get advertised in the commercial breaks, it seems.
Undaunted, I checked out my inbox today and found half a dozen other possible focus groups but was out of luck again as the cut off ages were 39, 49 and 54. I wasn't even eligible for the "snacks at home" one - even though I now eat more snacks than ever before in my life and certainly more than are good for me.
So what happened to 50 being the new 30? Not to mention the surveys that show a growing older population with more disposable income than any other section of society. Most people over 50 have the kids off their hands and have paid off the mortgage. We're all living longer and out to have more fun. So what gives? I'm not exactly ready to roll over. I own an iPod, a smart phone, a digital camera, go to rock concerts, love clothes, dining out, going to movies, taking vacations, eating chocolate - so I'm clearly still a consumer. Apparently, I'm an invisible one.
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2 comments:
You should join a Focus group for Focus group organisers. Or maybe one for medical devices?
Thats the reason why I still stick to my theory "you are as old as you think you are"
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